When adding information to your blog with an intention to appeal to the search engines, it is important to consider geographic localization.

A few weeks ago, Google confirmed this in an article titled Google Becomes More Local. The article was not about Google’s plans to open local shops across the country, it was about Google’s understanding that when we search for products and services, we usually want them in the geographic area from which we are searching.

Apple, too, recently revealed that they will support geolocation services in their new iPhone 3.0 software. Geolocation services will allow you to search from your iPhone and receive results based on your current location. Imagine standing on a city corner and searching for ’sushi’ and getting step-by-step directions to the nearest location for lunch. Pretty cool, and very powerful.

To take advantage of these new technologies, and to attract local search traffic to your site, you need to be incorporating geo-tagging and geo-centric keywords. One of the easiest ways to do this is to include the name of your city or town as a modifier for keywords in your articles. For instance, instead of simply stating that you are a ’sushi restaurant’, you might mention that you are an ‘Provo sushi restaurant‘. Using the name of your city helps the search engines understand your location, and is a good way to help capture a typical keyword search.

It helps to understand what your customers may be looking for when they type in a keyword string in a search engine. knowing they may be looking for your service in your town, or even local surrounding cities, will help you attract local customers to your site.

ListPipe articles always include geo-tagging. Our articles are linked using a combination of city names and keywords to help search engines better judge the type of service our customers are providing to a geographic area.

Tags: blogging, copywriting, geotagging, listpipe, Localization

This entry was posted on Friday, June 5th, 2009 at 5:42 pm and is filed under Blogging Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.