A question I often get is ‘how long does my post have to be?’. The answer is ‘not very long’, but here’s the story…

When posting to a blog, frequency is often a leading factor. Post length is not as critical, but there are some guidelines.

Writing as few as 50-100 words is adequate. That’s about one or two paragraphs. An article of this length is easy enough to produce without racking your brain for something good to produce, and provides enough juice for the search engines while being short enough to keep your human audience reading.

A perfectly sized post will be about 300 words. This is a good amount of info to provide for SEO, and is just enough for a quick read by your friends. Articles that approach 600 words are too much and risk getting truncated by the search engines, or not finished by humans who loose interest at the 300-400 mark. (interest isn’t fair; usually it’s that we don’t have a lot of time to absorb your wordy story.

Here’s an audio clip of me explaining things:

Tags: Article Length, blogging, copywriting

This entry was posted on Wednesday, June 10th, 2009 at 7:23 pm and is filed under Blogging Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.